Tyres International

April 2010

Tyres is a leader in the aftermarket truck and off road tire segment. On the agenda for 2010: an updated and more functional e-commerce site.

Tyres International is a worldwide distributor of tires, wheels and other automotive enhancement products. With their corporate headquarters and warehouses in Stow, Ohio, they are truly in the heart of the automotive field.

Personalizing trucks and SUVs is a fast growing entity in the field of mail order and catalog sales. In addition to the tire and wheel products, Tyres features other quality lines such as suspension kits, shocks and body lifts. Among these products you will see the most popular, most respected names in the industry.

We worked with Tyres to create an e-commerce solution that allows for easy management of orders using a Kentico CMS system.  Since the launch of their website in April 2010, Tyres has seen continual traffic along with new visitors, which make up over 78% of the visits to their site.  Streamlining the checkout process and enhancing search ability on the site has contributed to a fresh, simple way for Tyres to sell their custom products.