7 Tips on Preparing for Successful Holiday E-commerce Sales

Author: Cory Finding on 11/18/2014

Preparing for successful holiday e-commerce sales is critical for small businesses in 2014. The amount of web properties that the public can consume grows exponentially everyday. Using simple but effective low cost digital marketing solutions will help potential customers find your company. But once found, you must still drive them to convert.

  1. Clean up your online experience. Make sure the site is user-friendly, checkout is easy, the cart is easy to see, and it works properly. The last thing you want to have happen after you invest in getting a prospective buyer to your site is to lose them to a poor online experience. They may never return.

  1. Make sure content is supportive and optimized for best search engine results. 80% of traffic from search comes from organic results. Read some articles, make some calls, hire someone. Do not ignore the benefits of SEO, if you do, you will risk missing out on a very low cost revenue generating service.

  1. Pay-Per-Click can be expensive. Discovery/research and picking the right PPC partner takes time and is a huge investment, but the last thing you want to do is forget to purchase your business name. You and your business should be on top.

  1. Buy some great display assets and placement. Display? Really? Yes, really. We’ve seen, on average, up to a 20% increase in direct and organic traffic when display is highly targeted, engaging and drives successful click-through rates. About 15% of all display also supports brand awareness.

  1. Cookie and Retarget. If you are not dropping cookies and retargeting, how will you ever know how many times you have to touch someone before they convert. And...if you are not tracking them how will you understand your Life-Time Value of a client and the true ROI that your hard-spent money created. According to, website visitors who are retargeted with display ads are 70% more likely to convert on your website.

  1. Build email lists now to use later. Email is a very good and cost-effective solution for any business. It gives you the opportunity to market to them, offer repeat buyer incentives, and allows them to forward and refer friends and family.

  1. Be social but don’t post for the sake of posting. Figure out your engagement and execute on it.

If your business is looking for help on executing any of the above steps, call or email us today. WiredViews specializes in helping to ensure your brand’s ability to stand out on the web.