Today, most businesses have gone online for sales and sales of products. Activities such as marketing and customer service are operated online, and the role heavily falls on the web design to create a smooth and operational website that gives the best user experience to clients. Here are five ways in which the design of your website can draw the attention of a number of users.
Have a Well Laid Out Logo
To get your brand prominently on your website, ensure that you use only high-resolution images. It's also a good idea to link your logo to your homepage. This will make navigation easy and more appealing for any user.
Owing to the fact that 93% of online activity starts with the search engine guide, a good search engine optimization strategy will enable you to rank higher on Google, and users will easily be able to find your content.
Use Intuitive Navigation
It is important to always have the users' perspective when creating a web design. Aspects such as simple navigation are key considerations. You will want to find well-mapped content when you log in to any site. Navigation requires that users be able to access any point within the site, links used to be as descriptive as they can, and menu lists be reasonable in length at not more than seven items. It is worth noting that the easier it is for users to navigate your website, the longer they will stick around and explore your content.
Improve the Page Speed
Most users will leave your site immediately if they realize it is taking longer to load. To avoid this lag, you might want to minimize plugins, optimize your homepage and images, avoid using too many redirects, and enable compression of larger files.
If you are looking to increase conversions, make sure you have a concise action plan in place. This may come in the form of free trials, a sign-up for a newsletter, notifications, or links to purchasing an item.
Taking the time to try out these ways to improve your web design can bring a positive shift in visitor traffic and user behavior, so you are likely to notice a boost in performance as well as an increase in conversion rates. If you are interested in learning more about web design and development for your business, contact us today!