According to Statista, 320 billion emails are sent and received on a daily basis, and nearly 50% of those emails are viewed on a mobile device. The truth is that more and more people prefer using their mobile devices, not just for checking their email, but also for online shopping and surfing the internet. Therefore, ensuring that your business website is optimized can bring you the following benefits.
Improved User Experience
One of the top reasons why your clients would prefer accessing your site via their mobile devices is that it's more convenient. A mobile device is easy to carry out and just as easy to whip out when you need to check something online. Thus, having a well-designed and mobile-friendly site will help improve the user experience. It means your visitors will be able to access your site from anywhere and at any time. Your visitors will appreciate being able to view web pages that fit properly on the screen and which have a responsive design that allows them to easily navigate your site.
Increased Google Ranking
When you have a mobile-friendly site, it means that your visitors are more likely to stick around instead of finding better sites that are more optimized for viewing on a mobile device. This will help you improve your Google rankings, especially if you combine it with other actions, such as uploading SEO-optimized content and looking for the best PPC management services to work with. Professional PPC management services can do a lot to ensure your business stays visible online and attracts more visitors to your site.
When you improve your Google rankings and traffic to your site, this can also have a positive impact on your sales. When your visitors have no problem with navigating your site on their mobile devices, it's easier to nudge them along your sales funnel. Today, more and more people are using their mobile devices to make purchases, and you can use this to your advantage by making sure your site is mobile-friendly and responsive. This will also go a long way towards encouraging customer loyalty.
As you can see, a mobile-friendly website can do wonders for your business's profitability. For the best results, consider using PPC management services that can help you get more clicks and sales while leaving you with enough time to focus on your business. Reach out to us today to get started with our digital marketing services!