Social media marketing is an internet form of promotion where businesses utilize social media platforms and websites to reach existing and prospective customers. The social media platforms utilized comprise Facebook, Instagram, and TikTok. According to Statista, the percentage of marketers utilizing Instagram for business reasons currently stands at 78%. You can implement search engine optimization in your promotional content for effective and profitable social media marketing. The following entails how social media marketing can boost company profits.
Increasing Brand Awareness
We live in an internet-connected world. Many users frequent social media to chitchat or search for a product or service. Study shows that about 37% of customers mention social media as a significant influencer in their purchases, meaning the brand awareness resulting from social media marketing generates more leads. Proper implementation of search engine optimization in the marketing content makes it easy for current and potential clients to locate you and your products online.
Increasing Website Traffic
You can utilize social media platforms to direct visitors to your business website. Your company website is the primary sales tool for your products and services. Thus, using search engine optimization in your marketing content can drive prospective clients to your conversion-focused landing page, and aid converts them. That way, company profits increase. Research shows that 93% of marketers owning social media pages confirmed that social media activities enhance the traffic to their business websites.
Generating Content to Nature Existing and Prospective Customers
Social media platforms enable business owners to learn more about their customers' needs and preferences. Knowing the customers enables a business to tailor products and goods to match customers' experiences. That is essential in creating customer loyalty and retention. Happy customers can advertise your business by mentioning you to their friends and relatives, which translates to high company profits.
Advertise on Social Media
Investing in the proper social media advertising is crucial for getting your product known to the public. It would help if you employed excellent search engine optimization options to ensure social media users notice your brand. By improving brand visibility, social media advertising increases the chances of generating more sales and profits.
How you leverage your social media platforms determines the revenue your business generates. If you want to invest in social media marketing with effective search engine optimization, contact us today!