One of the best ways to market your business is to place yourself in front of people who are already looking for the goods and services you provide. According to Statista, about 65% of e-commerce sessions come from search traffic, and 33% come from organic searches. This highlights the importance of organic search traffic for your website. Here are some of the things that may be causing your organic traffic to remain stunted.
Website speed is a very important factor when it comes to getting lots of organic traffic. No one wants to wait two minutes while a page loads. Did you know that if visitors have to wait five seconds for a page to load, you can have bounce rates of up to 38%? This is a significant amount of revenue lost. Slow websites also reduce the chance of repeat visits. Additionally, they directly impact your Google rankings. If you don't want slow-loading pages to be an obstacle in the way of increasing organic traffic, you need to invest in enterprise web design solutions. There are lots of things that can be done to increase page load speed, but you may not have time to do them all. For instance, you can optimize images, improve responsiveness and animate your plugins.
Without SEO, people are never going to find your website. Whenever you create a website, remember that thousands of similar websites are being uploaded on the internet. If you don't invest in SEO, your website is just going to disappear and end up buried under tons of other websites. There are certain things you should do for your website to be discoverable. This includes using organic keywords and long-tail search terms in the content you post on your website. You should also put a lot of thought into the meta-descriptions, headers, and image alt-tags that you will be using. This will help ensure that your pages rank high on search engine results pages and increase your organic traffic.
As mentioned before, there are thousands of websites being added to the internet each day. This basically means that there is competition for organic traffic. As such, your investment in SEO and content should be continuous. Managing to rank today doesn't mean that you will always be at the top. If you want to stay at the top and get lots of organic traffic, you need to keep posting new content and refreshing the existing content on your website. You can expect to see massive boosts if you only post two blogs a month. The best way to keep getting new traffic is to focus on deploying high-quality content on a weekly basis.
These are some of the things you may need to look at if your organic traffic is not doing so well. If you don't have time to optimize your website, or have questions about the process, get in touch with us today for experienced enterprise web design services. We would love to hear from you.