Statista reports that there are an estimated 1.8 billion websites currently on the Internet. The majority of these websites use some form of graphic design as part of their web design to help distinguish their company and website from others. Whether you are hiring a web design company or creating your own look, it is important to understand some basics of design that can drive customers to choose a competitor instead. Here are three graphic design mistakes to avoid.
Fonts That Cannot Be Read
Many graphic designs have wording incorporated into them, such as your company's name. However, one of the biggest blunders that people make when creating a graphic with wording is using a font that does not stand out or is difficult to read. You may think that you are being artistic or unique using hard-to-read fonts, but you also know the name of your company or what the graphic says, so it is easier for you to read and decipher. Ask people close to you if they can make out the wording in the graphic. If they cannot or have to strain, your font needs to be changed.
Clashing Colors
Another common graphic design and web design mistake is using clashing colors. If colors clash, the information on your website or graphic design can be hard, or even painful, to read and people may want to turn away immediately. Instead, use colors that work well together or complement each other. This doesn't mean serene colors are your only choice and you can't be bold or fun. However, looking at a color wheel or working with a professional can be invaluable when selecting a color scheme.
Infringing on Intellectual Property
The final, and potentially most costly, error when it comes to graphic design and web design is infringing on any other company's intellectual property. Always do your research on trademarks and copyrights. Intellectual property mistakes can get you sued, taking a bite out of your reputation and resources in the best scenario.
Web design and graphic design go hand-in-hand. Creating great graphics and incorporating them into your web design can be as challenging as it is fun, and this is where a web design company can help. WiredViews can help you get the look you want and make sure your company's brand stands out.
