What Is Local SEO?

March 16, 2023

According to WP Dev Shed, there are 8.5 billion Google searches every day. Ranking highly on search results is one of the most efficient ways for a business to reach its target audience, and hiring a company well-versed in SEO can help accomplish this. One of the best tools to use for better search engine optimization is local SEO. Here's what you should know about this strategy.

What Is Local SEO?

Local SEO involves optimizing your company website and content to appear in local search results. Local search results are what show up when a person searches for a product or service in a specific location. For example, if someone searches "SEO company near me," businesses based in their area will appear in the search results.

Who Is Local SEO For?

Local SEO benefits businesses that have brick-and-mortar stores or serve specific locations. Strategically optimizing a website helps people discover these businesses and potentially become new customers. This enables small businesses to make sure their name is known in their region, thus helping them compete with larger corporations.

How Does Local SEO Work?

SEO operates under two main principles: relevance and prominence. Relevance means that Google prioritizes results that closely match what a person is searching for. Prominence means that Google ranks some websites as more trustworthy than others and grants them higher authority. In addition to optimizing content for these two components, local SEO factors in a third principle: proximity. This involves tailoring search results to a searcher's location to ensure that they find businesses near them.

How Do You Optimize Content for Local SEO?

Forming an effective strategy for local SEO involves several factors. First, it's important to do thorough keyword research to make sure the search terms you're optimizing will deliver the results you want. It's also a good idea to strategically implement backlinks for your website, as this can help increase its authority. An SEO company will have the necessary expertise to help you do all this and more.

Are you ready to reap the benefits of local SEO and help your business reach new heights? Contact WiredViews today. Our team of experts has the wide range of skills necessary to help your business reach a wider audience.