Portfolio

Segmint: Website, SEO, & Video Services

Segmint’s solutions provide companies with usable data and strategic insights that help them understand the biggest opportunities with their customers and deliver the services and conveniences that matter most.

Segmint is also a sister company of WiredViews that has grown next to us and has leveraged our expertise to build every website throughout the evolution of the company.

The most recent site that was completed in early 2020 communicates perfectly how their industry-leading analytics and marketing platform leverage payment and transaction data to strengthen customer relationships, serve as the foundation for personalized and data-driven marketing strategies and unlock hidden profit opportunities.

WiredViews also provides SEO that not only keeps the site optimized but WiredViews identifies industry trends and provides content strategy for thought-leadership blog topics as well as providing competitive insights and monthly recommendations that better serve their audience.

Project Details

  • Evolved site to match new marketing strategy through creation of personas and buyers' journeys
  • Gave the brand a facelift to align with modern approach
  • Integrated the site into numerous 3rd party apps making it an integral part of the sales funnel
  • Perform strategic monthly SEO work to help with content creation

Segmint Educates with Video

As a sister company, WiredViews and Segmint have been connected since Segmint's inception 13 years ago. WiredViews has helped define and redefine Segmint's business model over time through its website, marketing materials and events. One of the key tactics that makes it easier for Segmint to educate its market is video.

Segmint empowers financial institutions and financial technology providers to easily understand and leverage data, interact with customers, and measure results. Derived from billions of transactions, Segmint provides the fastest and most accurate customer insights through advanced data tagging, categorization, and contextualization. Their insights enable all functions of an organization to inform strategies including competitive analysis, risk, marketing, customer experience, and product innovation.

As you can imagine, the technology it takes to do these things is as complex as Segmint's sales process can be. However, WiredViews has cut through the complexities with educational videos that:

  • help narrate Segmint's end-to-end solution with a clear visual impact.
  • shorten the learning curve.
  • attract attention at events, kickoff sales presentations and educate when shared in social media and on the website.

before + after

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