What Social Media Platforms Are Best for Promoting Your Business?

February 28, 2023

Does your business have a social media presence? With so many online platforms you may not know which is best for your business. Luckily, the right digital marketing agency can help you thrive on any social network. Let's look at the best social media platforms for promoting your business.




One of the most well-known social media platforms is Facebook. About 93% of social media marketers use Facebook to promote their businesses, according to Statista. The biggest advantage of this platform is the number of options. You can post text, images, hyperlinks, videos, and connect to your customers through posts, comments, and messages, allowing for flexibility in your outreach.




Video content is more popular than ever, and YouTube is one of the most popular ways to share videos. Since YouTube is owned by Google, an SEO company can use their knowledge of Google to help you reach more people with your videos. 




If you need to post a lot of photos and videos, Instagram is the social media platform for you. While Instagram can be viewed on a desktop, most users install the Instagram app on their phones so they can check their feeds on the go. You can create posts for your main feed, share stories that disappear after 24 hours, or create interesting video reels. Instagram is especially well-suited for creative and artsy businesses.




Having a TikTok account is great if you want to reach an even younger audience. Like Instagram, you can create fun, creative videos and interact with your followers, and it's primarily used on mobile devices. You can also promote yourself by partnering with popular influencers and content creators.


Google Business Profile


Formerly known as Google My Business, this platform is essential for any business owner. You can update information like your business address and hours, share photos, and gather positive reviews from your customers. SEO services can help you optimize and update your profile to attract customers.


Social media can help you generate new leads, connect with customers, and build brand awareness. If you have more questions about social media, contact WiredViews today. Our digital marketing experts can help you create great content and put together a plan that will engage your audience.