Search engine optimization (SEO) is essential for business growth. However, most people misunderstand how SEO principles work, resulting in a lot of myths circulating on the internet. Here are the three most popular SEO myths.
SEO Is for Rankings Only
SEO plays a huge role in search engine rankings. As a result, this is what most people focus on when improving their SEO. Research shows that just 7% of users will make it to the third page of search engine results, leading companies to use SEO to appear on the first page. However, that's not the only way you benefit from SEO services.
Even if you were to rank on the first page of Google, you wouldn't gain much if your website is slow to load and difficult to navigate. Fortunately, because search engines also consider this to be part of SEO, website owners are forced to improve their website performance. So in addition to ranking higher, companies also benefit from having fast websites that are mobile optimized and easy to interact with.
PPC Is Divorced from SEO
The truth of the matter is that there is a strong relationship between PPC and SEO services, but it is not a direct connection. Google is not going to rank you higher because you spend a lot of money on ads. However, when you spend a lot of money advertising through Google, there is a high chance that you will get a lot of backlinks, and your SEO will benefit.
Your Domain Name Must Feature a Keyword
This is another SEO myth that's circulating on the internet. While keywords are needed when it comes to showing your relevance, you are not obliged to include a keyword in your domain. Search engines will only reward you for the natural use of keywords. Therefore, stuffing keywords where they don't make much sense will not get you far. The goal is to keep your domain name meaningful so people can easily understand what your website is all about.
These myths about SEO can be quite misleading. This is why it's important to verify facts before you start practicing things that might hurt your website performance. If you aren't sure about SEO practices, the best way to go about things would be to hire SEO services to guarantee that you are adhering to the right methods.