News

Digital Marketing Trends to Look for in 2022

January 18, 2022

A successful digital marketing strategy looks different today than it did 1 or 2 years ago. A global pandemic, new technologies, and regulatory changes have all affected the digital marketing world.

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The Shift to First-Party Data

January 14, 2022

For years, marketers have been using cookies to track users in order to improve their website experience and serve them targeted ads. But the way we use cookies is about to change. Learn how.

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B2B Lead Generation: 6 Best Practices to Grow Your Business

January 3, 2022

There are dozens of factors that determine whether a potential lead will opt-in to your offer. Here's a good place to get started on attracting more B2B leads.

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Get the Most Out of Your Digital Marketing Agency

October 27, 2021

Your digital marketing agency should be an ally and a powerful marketing tool for your business. Learn how to choose the right agency and utilize them correctly.

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Who is Your Ideal Customer?

October 21, 2021

A successful marketing strategy starts by defining your target audience as well as their needs. Who buys from you and why? Define your ideal customer by answering these questions.

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How to generate leads with content marketing

June 4, 2021

Content marketing is an integral part of promoting your business. Learn how you can educate and connect with your audience by creating valuable content.

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What are the key challenges in marketing automation?

February 12, 2021

Setting your automation strategy in motion doesn’t happen until there’s a foundation in place to feed it. That means your initial focus should be thinking through the key challenges.

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What is marketing automation?

December 29, 2020

I get questions about marketing automation all the time, but surprisingly, the one question most people hesitate to ask is the subject of my latest article.

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You don’t need more leads - Marketing Automation vs. CRM.

December 8, 2020

See how a good marketing automation strategy brings all of your marketing and sales assets together to accomplish one simple goal: more sales.

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