Content is still king, especially if it's custom. According to web marketing behemoth Hubspot, 82% of users think more positively about a website if it has lots of customized content. So what exactly is considered to be custom? Well, it’s content specifically created to inform and engage your current audience. It uses your distinctive brand voice and appears nowhere else online. A healthy website will have purposeful blogs, videos, infographics, and other materials that speak directly to your audience and make it more likely they will return. While repeat engagement is a strong argument for the use of custom content, it is only one of many reasons to to consider this strategy.
Improves Your Search Engine Optimization
Let’s face it, one of the main reasons for creating a website is to put your business in front of your customers. Custom content can help you put your best foot forward. One of the top ways to make your website more discoverable is to improve its search engine optimization (SEO), which happens naturally with original, SEO-optimized content. As you keep uploading more fresh content to your website, search engines like Google will start noticing your website, causing it to rise through the ranks until it's found on the first page of search engine result pages.
Custom Content Helps You Build Authority
Apart from improving your search engine optimization, having a high volume of custom content on your website is a great way to get users to view you as an authority in your industry. The goal with content is to present your business to users who are looking for solutions online. Think of it like having a beautiful display in front of your store. It attracts people to see what else is inside, right? Well, If you have a large library of useful content, the user will be glad they found you, and they will likely view you as a problem solver. As more people keep engaging and coming back to your content, Google's algorithm will also begin to see your business as an industry leader. You will find that posting useful content regularly will cause your audience to increasingly rely on your website for solutions.
Custom Content Helps You Create a Community
Let's face it, there's a ton of content across the internet but most of it is recycled, rehashed, or parphrased. People are starved for quality content and respond well when they find it. This is why 90% of internet users have been found more likely to engage with brands that serve custom content. People nowadays can spot a company that's just trying to get them to spend their money versus a company that's genuinely looking to add value. This is why you need to take time with what you post on your site. Original content changes the perception of your audience. It enables you to create a community of loyal customers who will stick by your business. After all, content is your way of responding to your audience's needs, and who doesn't want to be associated with a business that listens to them?
These are some of the benefits of custom content. If you don't have enough time to create content that includes proper keywords, it's better to hire an experienced copywriter. You can also contact us if you need help creating content for search engine optimization.