In recent years, mobile commerce, has grown more than ever before. This will come as no surprise to those that have been paying attention, but for others, the numbers may be somewhat shocking. It is estimated that by 2021, mobile commerce will take up about 73% of all e-commerce sales. In 2016, it already represented 52.4% of all e-commerce revenue. What this essentially means is that the majority of people who are buying things online are using their mobile devices to make those purchases.
So, how should we respond to that in digital marketing? While it might be easy to get worried about this trend, the rise of mobile commerce should be seen as an exciting challenge and a new avenue to explore. Let's dive into what mobile commerce means for business revenue, and how digital marketing firms should respond to it.
Why Is Mobile Commerce On The Rise?
The simplest reason why more and more revenue is linked to mobile commerce is that the average person will spend about four hours per day on their mobile device. This in itself is partly due to the ubiquitousness of mobile devices. These encompass not only smartphones but tablets and other devices, like Apple watches.
People don't have as much time to spend at home on their computers. They do much of their browsing when they're out and about, at work, and on the go; therefore, they're doing a lot of shopping on their mobile devices. The great thing about mobile devices is that their on-the-go nature means that they create new opportunities for consumers to make impulse purchases. It's no wonder, then, that with an increased reliance on mobile devices comes an increased revenue stream.
How Should We Respond to Mobile Commerce?
The important adjustments that digital marketing firms must make to the rise of mobile commerce have in part to do with the accessibility of mobile websites. Many websites are not convenient to use on mobile devices right now. Adjustments must be made to ensure that they translate easily to users.
Additionally, privacy must be ensured for online shoppers on these mobile websites. Without that guarantee of privacy, shoppers will not spend. Mobile commerce is still a relatively new frontier, and marketers and businesses alike must convince consumers of their personal and financial safety before they take advantage of this opportunity.
