Are you ready to revamp your business's website? A website is a critical tool for attracting potential customers and converting them into actual buyers of your company's goods and services. If your website isn't designed well, however, it could actually do more harm than good. A poorly designed site may reflect negatively on your business and turn customers away. Fortunately, there are some steps you can take to make sure your website has a great design.
Make It Mobile-Friendly
We live in a mobile world where people often use their phones, tablets, and other devices more frequently than computers. In fact, according to Exploding Topics, mobile devices account for 59.6% of website traffic. Your website needs to be optimized so it looks good on every device, no matter the size of the screen. The good news is that it isn't difficult to make your website mobile-friendly. A skilled and experienced web design company can easily help you accomplish that goal.
Faster is Better
When it comes to websites and digital marketing, speed is everything. Online buyers are accustomed to websites that load quickly so they can find exactly what they're looking for in a matter of seconds. If your website takes too long to load, your visitors may leave and find an alternative. There are a number of things that affect speed, including your hosting plan, the images and videos on the site, and how your site is coded by your web design company.
You may think that it's good to give your website visitors plenty of navigation options. However, the truth is that fewer options are better. When website visitors are faced with a large menu with a lot of different paths and options, they often become overwhelmed and simply leave the site altogether. Instead, think about what steps you want your visitors to take on your site. Maybe you want them to buy a product, sign up for an email list, or schedule a consultation. Give them a narrow set of options that funnel them to that end goal. You'll likely see more conversions if you adopt that strategy.
Interested in getting more results from your website? Contact WiredViews today to schedule a free web design consultation.