According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use digital marketing strategies involving content marketing. One of the most effective forms of content marketing is to host a blog with posts detailing information related to your industry. Here's how a blog can attract visitors to your website and keep them interested for the long term.
Improved SEO
Google results are often the first thing that connects potential customers to your business. When a person has a search query related to your services, you want your website to be the first result that they find. By strategically incorporating keywords into a blog post, you can make your site appear earlier in search results. This enables new people who hadn't previously heard of your business to become familiar with your brand.
Better Brand Image
Customers want brands that are knowledgeable and straightforward. Informative blog posts that answer common industry-related questions can help establish your brand as a trustworthy authority. This lets customers know that they can come to you with any questions they may have about your services and receive honest and transparent answers.
Communication With Customers
One of the most critical aspects of any digital marketing plan is to understand your target audience's needs and priorities. The comment section of a blog post can provide valuable insight into your customers' thoughts. This will also give you an opportunity to respond to customers directly and further establish your brand as reliable and personable.
Increased Demand for Your Services
If someone is reading content on your blog, chances are they're already interested in the services your business offers. By ending each blog post with a call to action, you can highlight your brand and encourage readers to become your customers.
New Social Media Content
When you host a blog, you're creating more than just blog posts. You're also generating content that can be repurposed for social media marketing. Linking to new blog posts on platforms like Facebook or Twitter can help rekindle interest in your brand.
Are you ready to incorporate a blog into your digital marketing strategy? Let WiredViews help you optimize your content for your target audience. Our team of experts knows all the best tips and tricks to deliver the results you need. Contact us today to learn more about how we can improve your business's online presence.
