Does Your Business Need an App?

April 21, 2023

When we think of the internet, we often think of someone spending hours at a PC, but even more people now own smartphones than PCs and that difference will only grow. Does your business need an app? What would it look like? According to Exploding Topics, the average person spends three hours and 15 minutes on their phone every day, so it's obvious how helpful an app can be. However, there are more than just power users to consider before you commit to a mobile app. Here's what you should consider when deciding whether to create one for your business.


Consider Your Goals


Apps are an online experience for your customers. Great apps drive customers to your business, but if one is poorly designed it can drive them away. You need to understand your business's goals before you can have an app to support them. Once your goals are clear and can only be fully supported by an app, an experienced marketing agency can help you make them a reality.


See What the Competition's Apps Are Doing


Before you start developing your dream app, consider your competition. Do they have one? Is it successful? If not, is that a need to be filled? Doing some market research will help you answer these questions so you know if this is a solution looking for a problem. 


Optimized Content for Mobile Web


One option that some small businesses are taking advantage of is a customized mobile web experience. A great mobile website does lose some of the appeal of an app but can make up for it better in a seamless experience. A custom mobile website for your business could be more effective at reaching and keeping your customers than an app if it meets their needs. 


Apps Are Customized Phone Experiences


Business-specific apps are tailored to your business's needs. You can have a full app experience for your customers, allowing them to do business and communicate within the platform. Different industries have different expectations, from in-app purchases to compliance-ready submissions, and knowing what is needed for your particular clients is vital.


An app can be a fantastic option to engage and nurture your ideal customers. A knowledgeable marketing agency will have a full menu of options for you to consider. To learn more about marketing your company with an app, contact WiredViews today.