Digital marketing was still in its infancy in 2013. Facebook and Twitter were within their first decade each as online services. Facebook was founded in 2004 and Twitter in 2006. Both took over the lead from earlier online journaling services like LiveJournal. Now, according to Statista, it's projected that digital advertising revenue will reach about 460 billion U.S. dollars by 2024, and that market will only continue to grow in the decades ahead. Here's a look at how digital marketing has changed over the course of the past 10 years.
In 2013, social media was mainly a way to keep in touch with friends and family and check on your high school friends. This changed over the 2010s. By 2020, social media marketing was crucial for all digital platforms. A Twitter account and Facebook page became as important as TV ads for spreading your brand. Quirky Twitter voices even reinvigorated brands and made them more culturally relevant.
Search Engine Optimization
In 2010, search engine optimization was in its infancy, and the main strategy of SEO was tag bombing. This strategy started to wane by the mid-2010s. By the late 2010s, sites like Google and others actively de-emphasized pages that used tags to artificially boost their SEO relevance. Modern SEO is all about content. Relevant content that excites customers rises quickly in Google's ever-changing algorithm. Bland or uninspiring content sinks without a ripple in an online sea of competing words.
Influencer marketing has changed immensely over the last decade. In its bare infancy in 2013, influencer marketing is a form of digital marketing that takes the testimonial and builds onto it by getting references from everyday people who just happen to have a social media account. Based on a person rather than a platform, influencers are crucial for connecting to everyday customers. Influencers can backfire, however, if not used correctly. Businesses need to show interpersonal sensitivity as much as they need an influencer's face.
With over 720 thousand hours of fresh video content uploaded to YouTube every day, strong content creation and a clear brand voice aren't just beneficial in this most competitive digital marketing space; they're minimum requirements. YouTube marketing benefits companies looking to make a mark, but if it's done poorly, you can sink without a trace.
The world of digital marketing has changed a lot over the past decade, and it's still evolving every day. Keeping up with all these advancements requires professional expertise. If you're interested in turbocharging your marketing strategy in 2023, contact WiredViews today to get started.