The digital landscape is competitive. Every business is trying to get to the first page of Google search engine results, and there is only so much space. Everyone from small start-ups to mid-size businesses can benefit from working with a marketing agency, but there are a few key things to look for when hiring one.
SEO Services
Search engine optimization is the bread and butter behind every online business. It can easily help you land massive amounts of visitors, giving you a nice return on investment. When hiring a marketing agency, make sure that they have an SEO specialist on their team.
Web Design
An agency should also have experience in web design. After a person lands on your website, it takes them 55 milliseconds to decide whether they want to stay, making web design crucial to help grow your business. Ask an agency how much experience they have and check out other client's websites before hiring them.
Technical Knowledge
SEO goes far beyond writing content for a website, making technical knowledge important. Ask potential agencies what their plan is to help scale your business and what technical things they'll be doing to your website. It's also a great idea to ask about previous experience or education to ensure that an agency can successfully handle the technical aspects of the job.
Proven Results
Any agency can throw in a few keywords and call it SEO services. Instead, you need one that can walk the walk, and prove it. Inquire as to whether a marketing agency has case studies available and what their results typically are. Then, ask how you can monitor their progress as your marketing campaign progresses to ensure that you're getting the results you want.
Respectful Communication
Marketing agencies know how to get results with tactics like SEO services, but this can lead to them simply planning a strategy and running with it instead of consulting you first. Instead, it's important that agencies communicate progress and changes clearly and respectfully. The marketing team should listen to your goals and consider ideas that you have.
Marketing agencies should be capable of proving that they're successful, have a team in place to make growth happen, and always be respectful of what you're looking for. Contact us today at WiredViews to learn more about the services that we offer.
