Search engine optimization, or SEO, helps your web page rank higher in search engine results and reach a wider audience. These strategies serve as a bridge between your site and potential customers or clients. If you're curious about how SEO works, here are a few basics you should know.
Keywords
Keywords are an integral part of SEO. These are specific words that are scattered throughout a page's content to let Google know what the page is about. Some keywords are short and consist of only a few words, while others are long-tail keywords, such as “how can SEO help my business.” A digital marketing agency can use insider research tools to help a business find the ideal keywords to optimize its website.
Keyword Stuffing
You may be tempted to fill your content with keywords to increase your site's ranking, but there is a limit to the number of keywords you should use. Inserting too many keywords is known as keyword stuffing. The Google algorithm will detect that you are doing this and instantly start to downrank your content. A digital marketing agency can help you hit the sweet spot with the perfect number of keywords per page.
Page Loading
SEO consists of a lot more than just writing content. The speed at which your page loads is also important to both users and search engines. According to Shopify, 47% of users expect a page to load in two seconds, and they're likely to click away if it doesn't. Search engines recognize the importance of speed, so they will rank websites lower in search engine results if they load slowly. SEO strategies focus on multiple tactics to help your page load faster, such as decreasing the size of images.
On-Page Optimization
Keyword integration and page speed are big parts of search engine optimization, but these are far from the only things a digital marketing agency focuses on. Other key parts of SEO include optimizing meta tags, adding descriptions to images, ensuring pages link to other parts of your site, and more. On-page optimization is an umbrella term that encompasses the many steps you take to optimize your site.
SEO is an in-depth practice that requires an extensive amount of knowledge. Working with an expert digital marketing agency can help you reach your target audience more effectively than ever before. Contact WiredViews today to learn more about our SEO services.
