Influencer marketing has emerged as a highly effective way of increasing a brand's reach. When businesses leverage influencers, they can quickly gain a whole new audience they would have never attracted otherwise. Here’s how this marketing tactic can benefit your company.
Visibility
One of the main benefits of influencer marketing is that it can help a business increase its visibility almost instantly. Once a video or post is shared by the right account, thousands or even millions of loyal followers can immediately see it. The increased exposure can help new businesses skyrocket. Combining this tactic with thoughtful enterprise web design that gives curious new customers a place to land and relevant blog posts that demonstrate industry knowledge can increase a brand's exposure even further.
Trust
A person's emotional response to advertising greatly impacts their likelihood of supporting a business. In fact, according to USC Dornsife, 31% of emotion-based ads see engagement, compared to 16% of rational-based ads. Influencers have built a loyal following of people who trust them and their recommendations. This relationship and the energy with which they introduce or encourage products help lead to increased conversion rates for your business.
Targeting
Collaborating with influencers is a form of targeted marketing that requires little effort on a business's part. Influencers often appeal to specific niches, posting content with a particular area of focus, like makeup or healthy eating. Working with an influencer who focuses on content that's relevant to your brand can help you reach your ideal customer base almost instantly, increasing the likelihood of attracting people who will love your products or services.
New Markets
Influencers can help you gain access to new markets that may be challenging to reach on your own. Working with influencers that have audiences in different regions or with different interests can help you efficiently access a more diverse set of markets, expanding your reach to areas you wouldn’t otherwise be able to. Reaching out to new demographics provides more growth opportunities and can help your business achieve greater success.
Measurable Success
The results of influencer marketing are easy to see. Using unique affiliate tracking links allows you to determine how many customers you get from specific accounts. Then, you can determine the conversion rate. This is a great way to measure your return on investment.
Enterprise web design, SEO services, and influencer marketing all go hand in hand to help your business see the growth that it needs to succeed. WiredViews can help you incorporate these methods and more into your marketing plan to help your business reach new heights. Contact us to get started down the path to success today.
