Thanks to social media, companies have an abundance of ways to stay in touch with current and potential future clients. According to Statista, the top platform for marketers to use is still Facebook, as of January 2021. With its 2.8 billion monthly users, companies have a huge market to tap into. Read on to see how the right marketing agency can grow your business by using this social media tool.
Content Strategy
You likely have a company Facebook page where you've posted content ranging from images and videos to short blurbs. For effective marketing, randomly posting content isn't the right approach. It's important to have a clear strategy based on your target audience, overall objectives, and budget. Teaming with an experienced marketing agency to develop a plan to benefit you and your objectives is essential to success.
Analyze Results
The work doesn't stop after making the initial Facebook post. It's just as important to go on the back end to monitor and analyze the results. By seeing what type of post and content your viewers are more likely to engage with, you can optimize future content. You should know the metrics such as conversions, engagement, bounce rate, and reach. Are certain countries enjoying your content more than others? How are demographics broken down by age and profession? This information can be useful in future marketing campaigns.
Diversify Media
Your company hasn’t truly utilized the power of Facebook if you only focused on still images and text up to now. A good agency can help you produce a range of content like stories, podcasts, and videos. If you've never used Facebook Live, it's a great way to bring extra attention to your services, discuss current events, and engage with your audience on a new level.
As you can see, Facebook has come a long way from a platform that started in a Harvard dorm. It's now a viable promotional resource that allows you to tap into billions of users worldwide. With professional guidance, you and your company can use it to enhance your audience reach, conversion, branding, and more. To learn more about how such services can help, contact our marketing agency for a consultation. Our team at WiredViews is here to help you!
