Anyone working in the online sales world is all too familiar with cart abandonment. Even with the best web design and digital marketing campaigns, it's still something that every company faces. According to our experts, in most industries, the cart abandonment rate can be as high as 88%. Here are a few strategies to implement to bring that number down for your company.
Create a Feeling of Trust
Without trust, it's unlikely that there'll be a sale. Your website content should be centered around building trust with visitors. This can be accomplished by providing the information or products they want in an easy-to-digest format. Don't overwhelm visitors with a lot of facts and figures. Use strategies like storytelling to relay the information that's most likely to instill confidence and trust in your product or services.
Make the Check-Out Process as Easy as Possible
One of the most common reasons for cart abandonment is frustration. Make sure that your check-out process is as easy as possible. This includes accepting a variety of different payment options, offering low-cost or free shipping, and quick navigation. You don't want a potential buyer to get frustrated by the process and go make their purchase elsewhere. Be sure to test the check-out process to ensure a smooth buying journey. This is one area of your web design that should be audited, updated, and improved on an ongoing basis.
Utilize Pop-Ups to Prevent Exits
Pop-ups are another strategy that can be effective in preventing cart abandonment. Be sure that the language used on any pop-up is helpful, not intimidating. There's a fine line between directing buyers through the check-out process and utilizing overly aggressive tactics. Following up with visitors who begin but don't conclude their purchase can offer important insight into any gaps in the process. Collect as much feedback as possible to make improvements.
Are you ready to upgrade your digital marketing and sales efforts and results? When it's time to move beyond web design and expand your digital outreach, we're the firm to call. From everything from website integration to successful marketing campaign launches, we can help you improve the results you're getting from your online efforts. Contact us today at WiredViews to schedule a consultation to learn more about the ways our services can help your company reach its online sales goals and more.
