Keyword Integration 101

Just like other SEO services, managers of keyword integration are making constant changes. According to the Pew Research Center, of the users who utilize search engines, only 7% click through to the third page or beyond. This statistic is a clear indication that SEO rankings matter. Here are a few ways to use keywords to improve your rankings and get closer to the top position.

Identify Your SEO Goals and Target Audience

In order to know what SEO services you need, the first step is to fully identify your target audience. Next, create concrete SEO goals. The more specific your goals, the more likely it is that you'll meet them. Rather than just wanting to improve SEO results frame it as reaching the top five spots for the top three keywords most relevant to your business. This will allow you to more effectively analyze the results that your SEO efforts deliver.

Analyze the Competition

Another first step is to enter your desired keyword and see who holds the top three spots. Take the time to analyze their sites to see how they're getting these results. This can provide you with a key perspective that will help you implement effective SEO practices. Don't be afraid to really dig into their sites to get firsthand knowledge of what's working in your industry. A professional SEO team can help direct you through this process or even handle it for you. It's an effective and important step in the keyword integration process.

Continuously Monitor Your Results

Once you've determined how you're going to implement your keyword integration, you'll want to continuously monitor the results. This will allow you to better understand what's working and what requires a second look. Remember, like everything else internet-related, keyword integration is a moving target. It's not something that needs to be done once. You'll need to audit your results and make changes on an ongoing basis. What works today might not in the weeks to come. Working with a digital marketing firm is one solution that delivers the results you want.

Our SEO services team at WiredViews is here to provide you with the insight you need to improve your business. Contact us today to learn more about our services and how they can help you create a digital strategy that delivers the results you desire. We look forward to working with you!