3 Reasons Why Website Design Matters

November 1, 2023

3 Reasons Why Website Design Matters

A compelling web design is essential to a successful digital marketing plan; it's not just about looks. The online presence of your company can be made or broken by your website. 

Here, we'll explore three compelling arguments for the importance of web design in the field of digital marketing.

Make a Good First Impression

Consider the difference between a store's tidy, welcoming entrance and one that is drab and congested. Which one do you think you'd be more inclined to enter? Your website follows the same rule.


The first interaction potential clients have with your brand is frequently through your website. Studies have shown that it takes visitors less than a second to create an opinion about your website. This first impression can have a significant impact on whether they decide to stay and continue exploring or click off of your site.


A well-designed website exudes professionalism, reliability, and trustworthiness right away. It is a symbolic depiction of the character and principles of your company. On the other hand, a cluttered or outdated design may convey unprofessionalism or an out-of-date mindset and turn away potential clients or customers.


First impressions are greatly influenced by user experience. If visitors immediately find what they're looking for thanks to a simple, clear layout and simple navigation, they are likely to remain onsite and explore. On the other hand, a website that is complicated or difficult to navigate may leave users irritated and ready to search for solutions elsewhere. The difficulty there is they may never return.


SEO and User Experience are Intertwined

Search engine optimization (SEO) is a key component of online exposure in the dynamic world of digital marketing. Many people don't realize how closely SEO and web design are related.


When evaluating websites, search engines like Google take into account a number of user experience indicators, including page load time, mobile friendliness, and bounce rate. A website that is poorly designed, with lengthy load times and an unresponsive layout, can result in increased bounce rates and poorer rankings in search results


User experience can be improved with a well-designed website that is optimized for both desktop and mobile devices. Longer visit times, fewer bounces, and ultimately improved search engine rankings result from this attention to detail.


Additionally, search engine crawlers will find it simpler to index and understand your website if it is well structured with simple navigation and organized information. An improved search engine presence and more organic visitors will be positive effects of these initiatives.


Conversion Optimization and User Engagement

Any digital marketing campaign's main objective is to turn visitors into leads or customers. A strong web design is essential to achieving this goal.


Conversion-focused web design must have clear calls-to-action (CTAs), strategically positioned contact forms, and easily accessible product information. Users may become irritated by a cluttered or unclear layout and not see the responsive elements, which may prevent them from taking the action you need them to.


The design needs to complement the messaging and intended audience of your brand. When selecting colors, fonts, and pictures, keep your target audience in mind and try to reflect the right tone for your company and customers.


Engaging visuals, such as images, videos, and infographics, can also help improve the user experience. Interested visitors, curious about the information you are offering, are likely to stay on your website longer, increasing the chances of conversion.


As your website is the bedrock of your online presence in the world of digital marketing, any effective digital marketing plan must include investment in its design. How potential customers view and engage with your brand online is strongly impacted by its appearance and ease of navigation, so providing them with a positive and seamless experience can increase conversion rates and SEO performance. Making website design a top priority of your digital marketing initiatives can position your business for long-term success in today’s online market.

Katie Lawton is a Marketing Client Manager at WiredViews. She communicates with clients on a daily basis, develops marketing strategies, and manages projects for the WV team.

She loves to go running in the wee hours of the morning, walk her dog, Gizmo, watch horror movies (The Shining is her favorite), and check out the latest restaurants in Cuyahoga Falls.