Video marketing offers a wide array of benefits that can increase your brand's reach and help you generate more revenue. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers incorporate content marketing, including video marketing, into their business plans. In this short article, we'll look at several key benefits of using this technique.
Create Brand Awareness
Consumers want to purchase from brands they trust, and you can initiate that loyalty with videos. Our society is becoming more and more visually attuned, making advertising that catches the eye essential. A well-edited video can draw in your target audience in a way that text alone can't.
Improve SEO Rankings
YouTube is the second biggest search engine online. With the platform bringing in about 2.7 billion monthly users, according to Global Media Insight, it's easy to see why so many businesses are incorporating videos in their digital marketing strategies. When your videos are SEO optimized, it ultimately drives traffic back to your site. Google search results even have video sections with YouTube content ranking for the keyword that was used.
Automate Communication
Marketing videos aren't just videos; they are also a communication opportunity. Most marketing videos posted to social media platforms will have commenting enabled. This creates an organic, automated opportunity for communication to take place between your brand and your audience. Consumers will generally be much more receptive to this form of communication than they would be to cold calls or other pitches.
Improve Sales and Conversions
When it comes to digital marketing, it's critical to use strategies that offer a return on investment. You need sales and conversions to see the success you've envisioned. According to WebFX, videos can increase conversion rates by 86%. The best way to ensure that your videos are nailing down a healthy ROI is by adding them to your landing page. This ensures that prospective customers or followers are heading straight where you want them to go.
As you can see, video marketing can offer incredible opportunities to businesses in all industries. If you're ready to start enjoying the benefits of this digital marketing technique, contact WiredViews today to learn more about our services. We are happy to help you with your marketing endeavors.
