The field of digital marketing is constantly evolving. As soon as you think you've got a strategy nailed down, something new hits the world of SEO and you start doubting yourself. What do you need to do to stay on the cutting edge of your search engine optimization? According to WP Dev Shed, there are 8.5 billion Google searches each day, and directing these searches toward your website requires an expert strategy. It's vital to always keep educating yourself in the fast-paced digital marketing landscape. Let's look at a few facts about SEO you might not be aware of.
Headings Play a Key Role
The page headings you use, also called H1s, H2s, and H3s, are crucial to your search engine optimization strategy. Think of the H1 as the title, the hook that attracts the search engine and the attention of a reader. This heading is one of the most important parts of an entire page. As such, this is also where you should be inserting your highest-priority keyword.
Meta Descriptions Are Crucial
The meta descriptions are the short descriptions that will appear on the search engine results page when someone searches for a keyword. This description should be thoughtfully crafted and shorter than 160 characters. You need to pack a punch with this text, as it's your first chance to get visitors to click your link. The meta description should include the keyword and a call-to-action, or CTA, so that searchers know what you want them to do. Examples of CTAs include “Call us today,” “Read the full article now,” and similar phrases.
Inbound Links Are Your Friends
If you haven't invested any time or money creating inbound links, now is the time to start. Inbound links are links on other sites that bring traffic to your site. This requires networking with other sites to provide relevant and intriguing content to them so they'll link back to you.
Quality Content Still Matters
Despite innovations with AI, the truth of the matter is that great content is still the golden ticket that brings visitors to your site. Regardless of how good some AI services are at creating content, there will always be something different about authentic human communication. Search engines recognize this, and perhaps more importantly, your audience recognizes this. Continue to invest time and money in procuring quality content that educates and motivates your audience.
An effective search engine optimization strategy requires careful planning. WiredViews will be happy to assist you in this endeavor. Contact us today to get started!
