Social media marketing is still a relatively new form of advertising, and as such, there are a lot of myths surrounding this marketing strategy. To be a successful social media marketer, it's crucial to get the facts straight. Let's look at a few social media marketing myths and get down to the truth of the matter.
Myth 1: Your Follower Count Is All That Matters
No form of marketing is ever this simplistic. Although your follower count is definitely an important indicator you need to pay attention to, it's not the entire picture. Authentic engagement is the most important thing to keep in mind. If you have millions of followers who have already forgotten about your brand and have never interacted with it on any level, this isn't translating into the user actions you need to see. Rather than focusing solely on acquiring more and more followers, your social media marketing strategy should aim to keep viewers engaged for the long term. An expert marketing agency can help you create intriguing content that keeps visitors coming back for more.
Myth 2: You Need to Be on Every Platform
This is another myth that might make sense at face value, but when you get down to the daily grind of operating a social media marketing strategy, this isn't practical or effective. The smart social media marketer will do a little research ahead of time to find out which platforms their targeted audience is spending time on. For instance, according to Statista, roughly 93% of social media marketers use Facebook to advertise their business. This is because Facebook caters to a wide range of different demographics and audiences. This may not be true for every platform, though. Remember that you want to invest your time and money only where your audience is actually present.
Myth 3: You Can't Measure Your Social Media Marketing Efforts
This may have been true in the early days of digital marketing, but it's not the case today. Every major social media platform now has user-friendly analytic tools for digital marketers to make use of. These analytics provide critical data that you can use to inform all of your marketing choices. You can keep track of followers, engagement, trends, and more. When you use this information effectively, you can indeed measure your success, identify where problems are developing, and use new information to advise future campaign efforts.
Now that you have a better understanding of social media marketing, it's time to hire a dependable digital marketing agency to help you form a solid plan. Contact WiredViews today to learn more about how we can help you in this endeavor. We look forward to hearing from you!