How to Use Social Media for Your Target Demographic

January 22, 2024

If you run a small business, it's crucial to take social media and digital marketing seriously. The right digital marketing campaigns could be the difference between success or failure for your company. Fortunately, you can work with digital marketing experts and PPC management services who can help you set up effective campaigns. Let's take a closer look at how social media can be used to target specific demographics.


Understand How Your Target Demographic Uses the Internet


Different generations and groups tend to use the Internet differently than other generations and groups. This makes it possible for PPC management services and digital marketers to target specific groups based on how they use the Internet. Consider baby boomers. As far as social media goes, they are most active on Facebook. Meanwhile, zoomers, who were born between 1997 and 2012, are more active on TikTok.


Your audience is your brand. So, if you want to target baby boomers, you may find that Facebook offers more opportunities. Conversely, if you want to reach out to younger folks, you may have better results on TikTok. By understanding what websites your target audience uses and how they use the Internet, you can often supercharge your social media marketing campaigns. This can help you gain traction, build up your brand reputation, and sell goods.


Use the Tools Offered By Social Media Platforms


Some social media platforms also offer you tools for targeting specific demographics. You may be able to select age, location, and various other attributes. This way, you can hone in on a specific target market. With Pay Per Click (PPC) campaigns, you will have to pay for each click. As such, you'll want to make sure you're targeting as high-quality of an audience as possible.


If you're selling luxury handbags, for example, you may find more success targeting older customers rather than teenagers. That's because, on average, older customers will have more discretionary income than teens. Likewise, you might want to target a geographical area that is home to lots of wealthy individuals.


At the end of the day, more than 90% of B2B marketers are using social media for content distribution, according to Gitnux. B2C marketers also use social media to optimize their brands. If you're not using social media, you could end up falling behind the competition. Looking for PPC management services and help with social media? WiredViews can help you with any of your digital marketing needs. Get in touch with us and we'd be happy to explain how we can help.