Koroseal’s core product portfolio includes commercial wallcoverings, wall protection systems, dry erase presentation surfaces, digitally printed wallcoverings, and other complementary specialty interior finish products (such as fabrics, wood, metal, and specialty coatings). These products are specified and used by interior designers, architects, contractors, facility managers, and corporations, and they are primarily featured in the hospitality, healthcare, corporate, retail, and education markets.
In 2017, not only did WiredViews help Koroseal build a robust site that gives their target market a beautiful place to browse commercial interior wall solutions, but we also helped to develop new, innovative ways to search, filter, and display their products while guiding them through everything from best-practice taxonomy to UX design.
While the new website was a success, we knew we needed to support it with an integrated marketing strategy to increase awareness, grow the Koroseal brand, and enhance customer experiences.
The strategy goals included the following:
Koroseal has a well established & respected brand. Their primary color palette is grounded with the use of its iconic heritage red and cool gray. The two legacy colors convey longevity, legacy, and design while remaining modern. The simplicity of the colors helps make bold statements while still maintaining focus on products.
In order to further demonstrate the effectiveness of marketing automation, the WiredViews team conducted market research. The findings showed that organizations that use marketing automation see an increase in ROI, leads, conversions, and team productivity.
As new competitors came into the wallcoverings space, WiredViews worked with Koroseal to develop their first advertising creative campaign intended to disrupt the status quo and uniquely position them in the market.
As an extension of our “Check” advertising campaign, WiredViews developed a themed, influencer-style box to connect to facilities managers on a deeper level.
The box would go out to the managers when they requested samples. The unique items in the box would allow them to experience how Koroseal would enhance their lives with more “me” time. It’s a sharable experience that can help interactions across social channels.
(Future project concept)
We asked the question: Can the Koroseal designers out-design their AI counterparts to create an interior space better, faster, or cheaper?
WiredViews proposed a five-part video series that pairs the designers in a "reality vs virtual" showdown to see who wins. This series focuses on the major elements that businesses and industry clients use when choosing wallcoverings such as: design, durability, cost, and environmental awareness.