Process

WiredViews has an approach to work that makes sense, and it saves our clients time and money. It starts with discovery and ends in measurable results that are continuously put under a microscope. This data is then used to adjust our approach and ensure you a better ROI.

Discovery

WiredViews begins our process with a deep dive into your organization, culture and products. An intimate understanding of your goals, business rules and success metrics is the critical foundation for a symbiotic partnership. Phone calls, web conferences, on-site meetings, lunches and happy hours are all used to complete this step.

Plan

WiredViews’ digital marketing strategy and creative approach is built around attribution, sales funnel processes, calls to action and ROI. We take an integrative approach, examining your acquisition cost, retention and your clients’ digital lifetime value. Clean UX (User Experience) and sales funnel process are our keys to a trackable and successful execution. Once we have an understanding of your industry and who you are as an organization, we begin a collaborative brainstorming phase. All relevant resources are utilized in this effort, from digital business and marketing strategy experts to our top-notch UX, design, account management and development teams. This diverse group creates and delivers a plan for your success.

Create

When the blueprints to meeting your goals have been finished, we begin to build a flow process and the digital assets needed to execute the overall digital strategy. Digital “productization” and clear online funnel process are supported by highly customized e-commerce websites integrated with third party warehousing ERPs, mobile applications, complex websites built on enterprise level CMS systems, all the way down to simple landing pages with clear calls to action. We then support your brand with social strategy and community engagement while driving emotional, creative digital marketing to successfully provide you results.

Support

Even the best digital builds and marketing solutions won’t succeed in meeting your goals without proper support. We provide unique integrated support strategies that include implementing and/or making adjustments within our clients’ SEM, SEO, paid media, display ads, and social media campaigns. Our eyes are always on your business goals, and our support strategies align to ensure we meet them.

Report

Data drives success. After a plan is implemented we don’t walk away from our partnership with you. We monitor your online campaigns, traffic, and results. Then we provide reports with the metrics that matter to you the most. And we use these insights to understand industry drivers and buying trends that will influence future decisions. This meaningful data is critical to our clients’ success.

Optimize

Numbers and reports are crucial, but what we do with them is even more vital to your success. Tweaking campaigns and creative based on reporting metrics helps us provide great new ideas so that engagement is fresh, brand is forefront and approach is effective. Those adjustments could be something as simple as narrowing our target audience in a paid media campaign to improve ROI based on conversion trends, or as complex as starting at the top of our process to brainstorm a completely new approach. Either way, you can be assured that WiredViews will work hard to ensure your success as our partner.